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Toward the end of the year, Yoox got a large order for expensive women’s shoes, which someone noticed came from a convent in Umbria. Like the Pope, the nuns apparently liked wearing fancy shoes—and they weren’t flats. “When we figured out who had made the order, we called the convent and told them they could have the shoes for free,” Marchetti told me. “The nuns said they would pray for us. So maybe that explains our success.The Geek of Chic, The New Yorker
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